Search engines prioritize speed.
Google's page experience signals (Core Web Vitals) measure how quickly a page renders, how interactive it is, and how stable the layout is as assets load. Failing these metrics hurts your search engine rankings and user retention.
1. Optimizing Largest Contentful Paint (LCP)
Identify the largest visual block above the fold (e.g. hero images). Serve it pre-rendered from the server, compress it to modern WebP format, and preload it to ensure it displays immediately when the page opens.
2. Eradicating Cumulative Layout Shift (CLS)
Layout shifts occur when assets load without reserved dimensions, shifting surrounding elements. Always define explicit width and height ratios for images, video elements, and ad boxes to preserve visual stability.
3. Streamlining Interaction to Next Paint (INP)
INP measures the delay between a user clicking an element and the browser rendering the next frame. Keep javascript bundles small, defer non-critical scripts, and offload expensive calculations to background workers.